Let’s say you’re on vacation and exploring a city. You suddenly get the urge to have an ice-cream. What do you do? You Google “ice cream shops near me”, you get a list, and you choose the one that is nearby and have your favorite flavor of ice cream.
Being able to access any business near your area is local SEO.
If your business relies on winning the loyalty of local customers, ranking in local search is important. A big part of local SEO is making your business show up in local search so that consumers can find and choose you.
Mastering the techniques involved in local search rankings can be challenging as business owners already wear many hats every day. But, we’ve got your back.
Try some of the tips below to improve your local SEO and to attract prospective customers.
How do I start?
To build your local search presence, you have to optimize your online information so that search engines can display your business for the appropriate search.
For that, you have to give the search engine everything they need to know.
Provide your name, address, phone number and URL in important directories such as Google My Business, Bing places for business, Yahoo, Yelp, and Facebook. Make sure the information
you provide is accurate as they have a huge impact on local search rankings.
Tips to improve local search
Write local content
Developing location-specific content is a great way to boost local SEO. For example, a digital marketer in Virginia may choose to write an article called, “5 Best Digital Marketing Agencies In Virginia “This kind of content has immense benefits as it boosts local SEO and improves your overall reputation.
Use the right keywords
Formulate a keyword strategy according to your region. You can easily identify appropriate keywords for every search with tools such as Wordtracker and Google trends for regional interest which can help you analyze search behavior. Also, include your location in keywords to easily connect with the local audience. For example, if you want to target Virginia for web design services, the keyword can be ‘Web design services in Virginia’
Build your online reputation
Search engines consider reviews as an important indicator when ranking a website. Ratings and reviews are proof that your business is highly recommended. So ask your customers for reviews and improve your competitive edge.
Build quality links
One of the easiest ways to improve your local SEO position is by earning links from local sources. Get links from local-friendly websites such as Yelp, Trip Advisor, and newspaper websites. You’re definitely in for good ranking.
Events are one of the best ways to reach out to new customers and to get involved with the local community. It gives you a great opportunity to get your business contact details listed in a press release, and local newspaper.
You cannot expect results with local SEO in a single day. It’ll take time and continued efforts from your side for search engines to recognize your work. Start small and keep going to gain success in local SEO. Once you have mastered the basics, you’ll find it easy to move towards the advanced things.
Keep an eye on Google Business Page and other listings. Do your best to earn positive reviews from users. You’ll get more search engine traffic than expected.
Save time and money!
Creosen’s local SEO experts employ customized strategy that will produce amazing results. Get started now! Contact us today to more about our local SEO services!